At Altus High School, Coach Craig Hubbard wears two hats: educator and mentor. As the Head Football Coach and teacher of Athletic Leadership for grades 7 through 12, he brings years of experience and perspective to both the classroom and the field. Though this is his second stint at Altus, he says returning feels like coming home. From August 2023 to May 2025, Hubbard served as Defensive Coordinator and Head Girls Powerlifting Coach. In February 2026, he accepted the role of Head Football Coach, eager to continue shaping student-athletes both on and off the field.
“The reason I became an educator and coach is so I can help my team and my students navigate through life’s detours,” Hubbard explains. “Life has thrown many ‘detours’ my way, and I believe those experiences can help my students, players, and assistant coaches.”
Before his time at Altus, Hubbard’s coaching career took him across high schools and universities throughout the region. His resume includes stops at Concordia University-Nebraska, MidAmerica Nazarene University, and Southern Nazarene University, as well as multiple positions at Yukon High School, Hennessey High School, and Center ISD in Texas. Those roles shaped his leadership philosophy, a blend of discipline, empathy, and steady guidance.
“My position coach, Mark Hodson, made a huge impact on me when I played college football,” Hubbard shares. “He helped me see the benefits of giving back through investing in others.”
For Hubbard, education is about connection. He values relationship-building above all, whether he’s teaching in the classroom or leading on the turf.
“Treat all students and players like they are your own kids,” he says. “If you build relationships, people are more open to listening and learning.”
Outside of teaching, Hubbard enjoys spending time with his wife Amy (married 26 years), daughter Hannah, and son Caleb. He can often be found outdoors, working out, hunting, fishing, golfing, or helping on his in-laws’ farm in Iowa. Those moments recharge him and remind him why relationships matter most.
“Education and coaching can be very rewarding,” Hubbard says. “You can always find a common interest, even with someone who’s your polar opposite. Once you make that connection, the workplace becomes a lot more manageable, and the mission has a higher chance of being successful.”
Coach Hubbard’s legacy at Altus High School continues to grow, not simply through wins and losses, but through the lasting impact he makes on every student who calls him “Coach.”
